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Strategy

GenCap’s strategic approach to real estate investment balances core asset and opportunistic approaches, with a commitment to capital preservation, cash-flow stability, and long-term growth.

Research

GenCap provides in-depth real estate research aimed at uncovering underlying economic factors, current cycles and local market conditions, to help balance portfolio assets by class and geographic diversity.

Focus

Based on research, GenCap seeks to identify areas of competitive advantage where core, core plus or unique opportunities meet with the firm’s inherent strengths. By applying in-depth market knowledge, particular areas of real estate expertise, or a well-planned transactional strategy, GenCap successfully negotiates consistently favorable risk/return decisions.

Diversification

GenCap has built strong relationships with reputable real estate operating companies in major real estate markets throughout the United States, enabling the firm to offer clients investment opportunities in economically diverse markets, thereby mitigating risk through geographical and product diversification.

Risk Management

GenCap, like its clientele, is risk averse. GenCap does not overexpose the firm or its clients to any one market or asset allocation. Nor, does the firm overexpose itself to financial leverage or mismatched maturities of financial instruments.

apartments

Balancing core asset and opportunistic approaches, with a commitment to capital preservation, cash-flow stability, and long-term growth.